HONORING THE PAST, EMBRACING THE FUTURE
For 35 years, Sacoor Brothers has been synonymous with elegance, craftmanship, and exceptional service. As we celebrate this milestone, we proudly unveil a refreshed identity that pays tribute to our roots while embracing the future.
This evolution marks more than a new look - it’s a renewed commitment to innovation, authenticity, and connection with you, our customer.
A REFRESHED BRAND IDENTITY
Our refreshed logo is more than a visual update — it’s a reflection of who we are and who we’re becoming. Confident, timeless, and attuned to the individuality of today’s world, the new identity brings a modern sensibility to our enduring values.
Rooted in simplicity and balance, the design reflects quiet sophistication and understated elegance. It’s a refined evolution that speaks to both long-time customers and a new generation, bridging heritage with aspiration in every detail.
THE GREYHOUND
The reimagined Greyhound emblem now features sleeker lines and dynamic curves - symbolising elegance, agility, and forward motion. Our updated typeface reflects modern sophistication while staying true to our timeless spirit.



ART IN MOTION - A TRIBUTE THROUGH DESIGN



More than a tagline, The Luxury of Being You is a statement that celebrates individuality, authenticity, and quiet confidence — values that define who we are and how we connect with those we serve.
It reflects our belief that true luxury is found in self-expression and personal style.
Elegant, aspirational, and human at its core, it’s a reminder that being yourself is the most refined form of sophistication
A NEW CHAPTER IN STYLE AND EXPERIENCE




Redesigned boutiques with luxurious new interiors, enhanced personalisation through embroidery, engraving and bespoke packaging,
Expanded accessories range to elevate your style, and Elevated in-store experience with Barber service
PARTNERSHIPS
As part of this new chapter, we continue to build meaningful partnerships that reflect our brand’s evolution and forward-thinking spirit.
From dressing the Portuguese National Football Team to supporting the Estoril Open and FPF Women team, these collaborations are a celebration of excellence, national pride, and innovation, extending our values beyond fashion and into culture, sport, and community.
Discover a refreshed Sacoor Brothers experience and step into
"The Luxury of Being You"